Established in February, the theme for the 2020 NAIS PoCC (People of Color Conference), the organization’s flagship event dedicated to equity and justice, was prescient: “New Decade, New Destinies: Challenging Self, Changing Systems, and Choosing Justice.” It offers a roadmap of sorts, now in the time of a global pandemic and anti-racism protests, to co-create new destinies and help author a new world. Along with developing the brand, KINETIK is strategizing with NAIS to market a reimagined virtual conference.