“Beyond These Doors: Activating Our Communities,” the theme of the 2021 NAIS Annual Conference, took on new meaning as brand development began in the midst of a global pandemic and anti-racism protests. The resulting brand reflects both a sense of individual place as well as engagement with the world. KINETIK is also developing an identity system for an entirely virtual experience, including a social component for attendees to interact with each other and the organization using their own photography.