With the 2023 National WIC Association’s suite of calendar materials in progress, KINETIK looks back on 25 years of a successful collaboration that brings recipes, cooking tips, and health and wellness information to WIC clients. KINETIK’s innovative designs have been featured on literally tens of millions of creative and colorful wall and pocket calendars in English and Spanish that have helped America’s low-income, nutritionally at-risk women make healthy life choices for themselves and their children.