![](https://kinetikdc.com/wp-content/uploads/2017/05/WI281_2017calendar_package02.png)
CHALLENGE
Make a fun and useful calendar to help inform the diverse WIC population—nearly 9 million of America’s low-income, nutritionally at-risk women, infants and children—about good nutrition and healthy choices.
SOLUTION
Working with a national task force representing more than 2,000 local WIC agencies in regions around the country, KINETIK annually blends a unique concept with recipes, cooking tips, and information on healthy choices.
The 2017 calendar focuses on the launch of a new food package available through the WIC program reflecting the latest nutrition science on what moms and young children need for good health. KINETIK chose a sophisticated white background and modern palette to colorfully highlight the food.
Each month features a specific WIC food and a recipe using the food, which is artfully photographed as grocery store items, individual fresh ingredients and the final prepared recipe dish.
![](https://kinetikdc.com/wp-content/uploads/2017/05/WI281_2017calendar_11nov.png)
![](https://kinetikdc.com/wp-content/uploads/2017/05/WI281_2017calendar_intro-1.png)
![](https://kinetikdc.com/wp-content/uploads/2017/05/WI281_2017calendar_01jan-1.png)
![](https://kinetikdc.com/wp-content/uploads/2017/05/WI281_2017calendar_08aug-1.png)
![](https://kinetikdc.com/wp-content/uploads/2017/05/WI281_2017calendar_10oct-board.png)
To inspire sharing on social media, WIC moms share their own stories each month about how WIC helps improve their families’ eating and exercise habits. Packed with healthy tips and kid-friendly ideas, the calendar is produced in English and Spanish and is a major outreach tool for the National WIC Association.