Starting with the foundational benefits membership in the association, create a back-to-school poster that school leaders can use to remind them and the entire school staff about timely events, publications, and services.
NAIS wanted a back-to-school recruitment tool to remind their members of the multiple ways they can maximize their member value. Active symbols and words—lead, create, cultivate, ensure, build, grow, inspire—anchored the building blocks of monthly content.
KINETIK built on the energy of a bold color palette and dimensional type to create “strong foundations” around the theme. Benefits were highlighted on the first foldout, while the full poster revealed an entire school year calendar of events and tips for members to get the most out of the organization’s resources and tools.
NAIS sponsors and supporters received the member poster accompanied by a branded letter with special information with important deadlines for ways to connect throughout the year and maintain visibility through various supporter-only opportunities.