Create a back-to-school resource publication to help independent school leaders access the information they need when they need it and learn from other leaders facing similar challenges.
KINETIK created a cheerful welcome to school leaders for a new year to get NAIS members excited to meet the challenges ahead. Centered on the theme, “What’s Your Story?,” a campaign was developed to deliver ongoing highlights of innovative solutions in independent education from member schools themselves.
A poster featuring a monthly glance at timely resources provided by NAIS is the heart of the informational piece, which administrators post in offices at schools around the country. The bold color palette and fun typography lend a retro feeling to getting back to school.
Along with the organizational resources, a monthly collection of challenges was outlined promising stories from individual schools who would share their own creative problem-solving experiences to complement the theme.